Ride StatusTemporarily Closed
Opening DateApril 1, 2006
Minimum Height40 Inches / 102 cm
Last UpdateMay 30, 2016
Charlie and the Chocolate Factory: The Ride
Charlie and the Chocolate Factory: The Ride is a dark ride located in the Cloud Cuckoo Land area of Alton Towers theme park, Staffordshire, England. It is based upon the famous Roald Dahl book of the same name, and takes its thematic inspiration from the illustrations of Quentin Blake. The ride is split into two segments, the first being a boat ride along the chocolate river inside Willy Wonka's Chocolate Factory. Passengers encounter all the characters from the book (going from Augustus Gloop to Veruca Salt) either as simple animatronics or CGI projections. After disembarking the boats the second segment begins with a short pre-show video (involving Mike Teavee). The video is presented as if the viewers are actually trapped within the TV set. The ride continues inside one of two "Great Glass Elevators" which simulate passengers taking an airborne trip through the rest of the factory. Each elevator is a static room with semi-translucent walls and ceiling on which CGI animations are projected from the outside, and only the floor trembles slightly to give the impression of movement.